From Screen to Showroom: VR-Powered 3D Configurator

A 3D configurator allows customers to virtually customize a product in 3D before they buy it. This can be done by selecting different options from a menu, such as colors, materials, finishes, and sizes. The configurator then updates the 3D model of the product in real time, so the customer can see exactly how their customized product will look.

3D Configurator: The Foundation

3D Configurator allows customers to design their ideal product using a 3D model. They can choose colors, materials, features, and see their creation update in real-time. But it’s all on a screen, limiting the experience.

VR Brings the Configurator to Life

VR takes that 3D model and puts the customer right inside it! Imagine them wearing a VR headset and feeling like they’re standing in a showroom or even their own home. They can examine their customized product from all angles, and even interact with it virtually, like opening a car door they designed or sitting on a configured couch.

Advantages of 3D Configurators: Better Decisions, Higher Satisfaction

3D configurators are a win-win for both businesses and customers. They provide a more efficient and satisfying way to design, sell, and purchase customized products.

For Business:

  • Increased Sales: By allowing customers to see exactly what their customized product will look like before they buy, 3D configurators can lead to more sales. Customers are more likely to be happy with a product they’ve had a hand in designing.
  • Reduced Returns: When customers can visualize their customized product beforehand, there are fewer surprises. This can lead to a decrease in returns and exchanges.
  • Improved Customer Satisfaction: Giving customers more control over the customization process can lead to higher satisfaction. They feel like they’re getting exactly what they want.
  • Reduced Costs: 3D configurators can potentially reduce costs associated with physical samples and photoshoots, especially for products with many variations.

For Customers:

  • Informed Decisions: Customers can see exactly how their customized product will look before they buy it. This reduces the risk of getting something they don’t like.
  • Convenience: Customers can customize products from the comfort of their own home, without having to visit a store.
  • Greater Personalization: 3D configurators allow for a higher degree of personalization than traditional methods. Customers can create a product that perfectly matches their taste and needs.
  • Improved Engagement: The interactive nature of 3D configurators can make the shopping experience more engaging and enjoyable.

Design Your Dream Product in VR

Here’s how you can leverage the power of 3D configurators and VR to design your dream product:

Explore the 3D Configurator:

  • Most configurators offer a user-friendly interface with menus and buttons.
  • Start by browsing through the available customization options. This might include colors, materials, finishes, sizes, and even add-on features.
  • Experiment with different combinations of options. See how your product transforms with each change.
  • The 3D model should update in real-time, allowing you to visualize your creation instantly.

Enhance Your Experience with VR :

  • If VR is offered, follow the instructions to connect your VR headset (if required).
  • Once in VR, you’ll likely be transported to a virtual environment relevant to the product. For example, you might be standing in a virtual carport for a customized car.
  • In VR, you can interact with your designed product in a more immersive way. Imagine opening the car you just customized or sitting on a VR version of your configured chair.


The future of product customization is bright. 3D configurators are already revolutionizing the way we design and purchase products, and VR integration is taking it a step further. This powerful duo offers an immersive and interactive experience that allows customers to truly personalize their choices. As VR technology becomes more accessible and affordable, we can expect to see even wider adoption of this winning combination.

The vrdoro project has been awarded the BSFZ seal for in-house research and development by the Federal Ministry of Education and Research. The seal is proof of entrepreneurial innovation competence. It is only awarded to companies that carry out recognized research and development (R&D).

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